A Few Memos Worth Reading
Tips & tricks for your next project
This Women’s History Month, we interviewed all-star marketers and founders making big waves in the digital and creative space. Read more about Cayla, Arica, Kristen and Elle's industry philosophies + why they love using Breef for making great work happen.
Cayla used her background in fashion + passion for sustainability to start Knickey — elevated intimates created with responsible processes and ethical manufacturing.
Q: Who inspired you to enter the marketing field?
COD: My parents were both small business owners. They always encouraged me to lean into creativity, strengths, and pursuing passion projects.
Q: What emerging marketing trend excites you?
COD: Brand collaborations!
Q: Go-to advice for marketers?
COD: Brand loyalty and retention are paramount.
Q: What would you change about marketing, if you could?
COD: The opaqueness and varied landscape of attribution.
Q: Why Breef?
COD: We LOVE Breef! The process is super turnkey and the agencies are best in class. Breef makes it easy to find your match for anything marketing related.
What happens when a strategic marketer + creative become BFFs? An all-star agency – Hart & Highland – is born! These incredible founders help dynamic CPG brands create inventive, social-first content.
Q: Who inspired you to enter the marketing field?
AR: My grandfathers were entrepreneurs – it's in my blood. At age 8, I tried to launch a greeting card business. I took an off-site marketing class in high school + knew I found my home.
KS: After college, I was drawn to the energy of the ad industry – including the fact that we got cocktails at lunch. Over time, I found myself spending time in the integrated marketing department. I fell in love with helping produce creative ideas + seeing them come to life.
Q: What emerging marketing trend(s) excites you?
AR: Social-first everything.
KS: Brands showing their personalities + being raw.
Q: Your go-to advice for emerging marketers?
AR: Be super clear about the audience you are trying to attract + what they find valuable.
KS: Think like a consumer, not a marketer.
Q: What would you change about marketing if you could?
AR + KS: Marketing is what you make of it! The only restrictions are the ones you as a marketer / brand put on yourself.
Q: Why Breef?
AR + KS: Breef understands what brands need, the resources required, and the experts who can make it happen.
Made up of 28 gals + more than 200 brands, Wonderkind is a one-of-a-kind agency obsessed with consumer experience and product innovation – led by the ingenious Elle.
Q: What inspired you to enter the marketing field?
EDF: I love connecting people to brands. When I started Wonderkind, it was with the intention of connecting brands to consumers at a larger scale.
Q: What emerging marketing trend(s) excites you?
EDF: 90's childhood, functional coffee, oil-free, innovation in frozen, in-person activations, TikTok, founder stories, and content marketing.
Q: Your go-to advice for emerging marketers?
EDF: If the target audience is someone like you, never stop asking yourself if YOU would resonate with the message, content, photo, copy, etc.
Q: What would you change about marketing if you could?
EDF: The idea that it should equal sales every time. I wish brand awareness and growing a community were more valued and understood.
Q: Why Breef?
EDF: Because Breef connects us with brands that otherwise probably wouldn't find us!
