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A Few Memos Worth Reading

Tips & tricks for your next project

The Benefits of a Small Agency
What Types of Projects Should I Do with Breef?
What to Ask on an Agency Call
What Projects Should I Outsource
How To: Write a Project Scope
How To: Select an Agency
How To: Make the Most of Your Client Lead
Announcing Breef + Ramp: The Future of Work Meets The Future of Finance
Community Spotlight: Emerging Founders + Creatives
Community Spotlight: Female Founders + Creatives
Breef Insights: Workplace Productivity
Announcing Breef + NEWITY: Empowering Small Businesses
Breef Insights: 2022 Marketing Trends
Introducing... Our 2022 Marketing Checklist!
Breef Insights: A Survey Series on the Future of Work
Team Breef's Holiday Gift Guide
Here's Our 2022 Marketing Planning Guide!
Download Our 2021 Holiday Project Guide!
Our Q4 Planning Guide is Here!
Your 2021 Marketing Strategy Checklist
Making the Most of Your 2020 Holiday Strategy
Breef's $5M Recovery Grant
The New Normal For Business
A Memo To Breef Teams
My Next Move: Building a New Workforce

Community Spotlight: Female Founders + Creatives

Community Spotlight: Female Founders + Creatives

This Women’s History Month, we interviewed all-star marketers and founders making big waves in the digital and creative space.⁠ Read more about Cayla, Arica, Kristen and Elle's industry philosophies + why they love using Breef for making great work happen.

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Cayla O’Connell Davis, Co-Founder + CEO of Knickey!

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Cayla used her background in fashion + passion for sustainability to start Knickey — elevated intimates created with responsible processes and ethical manufacturing.

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Q: Who inspired you to enter the marketing field?

COD: My parents were both small business owners. They always encouraged me to lean into creativity, strengths, and pursuing passion projects.

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Q: What emerging marketing trend excites you?

COD: Brand collaborations!

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Q: Go-to advice for marketers?

COD: Brand loyalty and retention are paramount.

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Q: What would you change about marketing, if you could?

COD: The opaqueness and varied landscape of attribution.

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Q: Why Breef?

COD: We LOVE Breef! The process is super turnkey and the agencies are best in class. Breef makes it easy to find your match for anything marketing related.

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Arica Rosenthal + Kristen Schellenberg, Co-Founders of Hart & Highland!

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What happens when a strategic marketer + creative become BFFs? An all-star agency – Hart & Highland – is born! These incredible founders help dynamic CPG brands create inventive, social-first content.

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Q: Who inspired you to enter the marketing field?

AR: My grandfathers were entrepreneurs – it's in my blood. At age 8, I tried to launch a greeting card business. I took an off-site marketing class in high school + knew I found my home.

KS: After college, I was drawn to the energy of the ad industry – including the fact that we got cocktails at lunch. Over time, I found myself spending time in the integrated marketing department. I fell in love with helping produce creative ideas + seeing them come to life.

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Q: What emerging marketing trend(s) excites you?

AR: Social-first everything.

KS: Brands showing their personalities + being raw.

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Q: Your go-to advice for emerging marketers?

AR: Be super clear about the audience you are trying to attract + what they find valuable.

KS: Think like a consumer, not a marketer.

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Q: What would you change about marketing if you could?

AR + KS: Marketing is what you make of it! The only restrictions are the ones you as a marketer / brand put on yourself.

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Q: Why Breef?

AR + KS: Breef understands what brands need, the resources required, and the experts who can make it happen.

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Elle De Freitas, Co-Founder + CEO of Wonderkind!

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Made up of 28 gals + more than 200 brands, Wonderkind is a one-of-a-kind agency obsessed with consumer experience and product innovation – led by the ingenious Elle.

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Q: What inspired you to enter the marketing field?

EDF: I love connecting people to brands. When I started Wonderkind, it was with the intention of connecting brands to consumers at a larger scale.

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Q: What emerging marketing trend(s) excites you?

EDF: 90's childhood, functional coffee, oil-free, innovation in frozen, in-person activations, TikTok, founder stories, and content marketing.

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Q: Your go-to advice for emerging marketers?

EDF: If the target audience is someone like you, never stop asking yourself if YOU would resonate with the message, content, photo, copy, etc.

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Q: What would you change about marketing if you could?

EDF: The idea that it should equal sales every time. I wish brand awareness and growing a community were more valued and understood.

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Q: Why Breef?

EDF: Because Breef connects us with brands that otherwise probably wouldn't find us!

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