Influencer Marketing + UGC
Influencer marketing and UGC campaigns thrive on strategy, relationships and content curation. An agency can help identify the right partners, manage collaborations and amplify authentic content, turning creator trust into real, measurable brand impact.
Looking for an agency to support? Find the perfect team on Breef.
What to expect from an influencer marketing agency
Influencer Marketing Goals
Hereâs what you can unlock with the right agency
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Frequently asked questions.
Can agencies source both influencers and creators?
Yes! Many agencies offer full-service influencer management, which typically includes creator (and influencer) sourcing. An agency can handle everything including identifying the right creators, negotiating partnerships and managing deliverables.
What platforms are influencer and UGC campaigns for?
Just like with most social media tactics, influencer and UGC campaigns are most effective when you meet your audience where they already are. Platforms like Instagram, TikTok and Youtube are always common, but the right agency can help you focus your campaign (and budget) on the most impactful channels for your brand.
Can campaigns be a one-off project?
Yes! Agencies can support one-time UGC content batches (for organic or paid use) or full-funnel influencer campaigns that include strategy, sourcing, content creation, posting, and analytics reporting.
Whatâs the best way to repurpose UGC across channels?
High-performing UGC can be repurposed into paid ads, email campaigns, landing pages, Amazon listings and even retail displays. Agencies can help optimize content formats and secure the necessary usage rights so you can amplify creator content far beyond its original post date.
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