Marketing + Digital

Influencer Marketing + UGC

Influencer marketing and UGC campaigns thrive on strategy, relationships and content curation. An agency can help identify the right partners, manage collaborations and amplify authentic content, turning creator trust into real, measurable brand impact.

Looking for an agency to support? Find the perfect team on Breef.

Influencer Marketing UGC 01Influencer Marketing UGC 03Influencer Marketing UGC 02

What to expect from an influencer marketing agency

Create a strategic influencer marketing plan considering content buckets, distribution channels and audience engagement
Source and manage relationships with creators (for UGC) and influencers (for sponsored, paid content)
Develop a content plan aligned with brand goals and growth strategy, considering each creator’s audience
Manage campaigns to ensure that content is authentic, on-brand, conversion-optimized and tailored to each channel
Provide monthly reports and analytics on campaign performance and content effectiveness
Offer strategic recommendations for content and campaign improvements, including tailoring creator and creative strategy
people sit on the table

Influencer Marketing Goals

Here’s what you can unlock with the right agency

people sit on the table
Drive audience engagement with intentional, authentic content
Increase reach through organic posting
Build brand trust by working with reputable creators

Find the perfect

creative

agency

.

Here’s how Breef can help
Project Scopes
Custom project scope, written by an expert
Agency Pitches
Curated agency pitches, hand-selected for you
Support
Guided support to find the right agency, easily
Streamlined Process
Streamlined process to save you time + money

Frequently asked questions.

Can agencies source both influencers and creators?

Yes! Many agencies offer full-service influencer management, which typically includes creator (and influencer) sourcing. An agency can handle everything including identifying the right creators, negotiating partnerships and managing deliverables.

What platforms are influencer and UGC campaigns for?

Just like with most social media tactics, influencer and UGC campaigns are most effective when you meet your audience where they already are. Platforms like Instagram, TikTok and Youtube are always common, but the right agency can help you focus your campaign (and budget) on the most impactful channels for your brand.

Can campaigns be a one-off project?

Yes! Agencies can support one-time UGC content batches (for organic or paid use) or full-funnel influencer campaigns that include strategy, sourcing, content creation, posting, and analytics reporting.

What’s the best way to repurpose UGC across channels?

High-performing UGC can be repurposed into paid ads, email campaigns, landing pages, Amazon listings and even retail displays. Agencies can help optimize content formats and secure the necessary usage rights so you can amplify creator content far beyond its original post date.

Great brands find great

creative agencies

on Breef

.

brand bag
PHOTOGRAPHY

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut et massa mi. Aliquam in hendrerit urna. Pellentesque sit amet sapien fringilla, mattis ligula consectetur, ultrices mauris. Maecenas vitae mattis tellus. Nullam quis imperdiet augue. “

brand bag
PHOTOGRAPHY

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut et massa mi. Aliquam in hendrerit urna. Pellentesque sit amet sapien fringilla, mattis ligula consectetur, ultrices mauris. Maecenas vitae mattis tellus. Nullam quis imperdiet augue. “

let’s chat

Book a call, talk to an expert

.

The best way to get started on Breef is with a quick call with a Marketing Strategist. Let’s chat!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
‘My role is to help brands grow, with Breef and the perfect agency by their side.‘
Alana A.
Marketing Strategist
‘My goal is to make sure every brand feels understood and works with the right agency.’
Aditi D.
Sr. Marketing Strategist
‘I'm dedicated to helping brands find great agencies to meet and exceed their marketing goals.‘
Marcela Z.
Marketing Strategist
‘My role is to help agencies make the most of Breef, while supporting you through every step of the process.’
Summer H.
Agency Lead
‘I’m passionate about helping agencies connect with exciting brands and projects. That's why Breef exists!’
Charlotte A.
Agency Lead
'Turn to me for questions about Breef's platform and process — I'm here to make sure your agency is set up for success!'
Josie B.
Agency Lead