Marketing + Digital

Influencer n/Marketing + UGC

Influencer marketing and UGC campaigns thrive on strategy, relationships and content curation. An agency can help identify the right partners, manage collaborations and amplify authentic content, turning creator trust into real, measurable brand impact.

Looking for an agency to support? Find the perfect team on Breef.

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Create a strategic influencer marketing plan considering content buckets, distribution channels and audience engagement

Source and manage relationships with creators (for UGC) and influencers (for sponsored, paid content)

Develop a content plan aligned with brand goals and growth strategy, considering each creator’s audience

Manage campaigns to ensure that content is authentic, on-brand, conversion-optimized and tailored to each channel

Provide monthly reports and analytics on campaign performance and content effectiveness

Offer strategic recommendations for content and campaign improvements, including tailoring creator and creative strategy

Gifting Programs

Trend Forecasting

Influencer Campaigns

Vetting + Outreach

Content Briefing

Contract Negotiation

Influencer Marketing Goals

Here’s what you can unlock with the right agency

Drive audience engagement with intentional, authentic content

Increase reach through organic posting

Build brand trust by working with reputable creators

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HOW IT WORKS

Find the perfect agency, easily.

Frequently asked questions.

Can agencies source both influencers and creators?

Yes! Many agencies offer full-service influencer management, which typically includes creator (and influencer) sourcing. An agency can handle everything including identifying the right creators, negotiating partnerships and managing deliverables.

What platforms are influencer and UGC campaigns for?

Just like with most social media tactics, influencer and UGC campaigns are most effective when you meet your audience where they already are. Platforms like Instagram, TikTok and Youtube are always common, but the right agency can help you focus your campaign (and budget) on the most impactful channels for your brand.

Can campaigns be a one-off project?

Yes! Agencies can support one-time UGC content batches (for organic or paid use) or full-funnel influencer campaigns that include strategy, sourcing, content creation, posting, and analytics reporting.

What’s the best way to repurpose UGC across channels?

High-performing UGC can be repurposed into paid ads, email campaigns, landing pages, Amazon listings and even retail displays. Agencies can help optimize content formats and secure the necessary usage rights so you can amplify creator content far beyond its original post date.

Influencer Marketing Campaign

Fresh partnered with a Breef agency to concept and manage an influencer marketing campaign for an upcoming launch. The team crafted a strategy that blended creativity with the latest TikTok trends, managing influencer partnerships and product seeding to boost visibility.

Influencer Marketing Campaign

Anytime Fitness partnered with a Breef agency that led a Dry January influencer campaign, building a strategy that drove conversions through curated creator partnerships. From concepting to gifting and product placement, the team delivered impact across social channels.

Influencer Marketing

Breef connected iMentor with an agency that led an impactful influencer campaign, building authentic partnerships that resonated with first-gen students and mentors. They managed every detail, landing authentic partnerships that amplified the mission.