Market Research
Effective market research turns data into direction, helping brands uncover insights that drive strategic, outcome-oriented decisions. An agency can lead qualitative and quantitative research to reveal customer behaviors, trends and market gaps — shaping strategy and uncovering where and how your brand can grow.
Looking for an agency to support? Find the perfect team on Breef.
What to expect from a market research agency
Market Research Goals
Here’s what you can unlock with the right agency
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Frequently asked questions.
Why is research important in marketing?
Market research is critical to effective marketing because it helps businesses understand what their customers need and make informed decisions about branding, marketing and messaging. Strategic, outcome-oriented research allows companies to tailor products and services to remain responsive to audience preferences and market trends.
How do we know if we need market research?
If you’re unsure about your audience, market trends, or your product’s positioning, working with a research agency can provide critical insights. It helps reduce uncertainty and informs smarter decisions based on facts and findings rather than hypotheses.
What can a market research agency help with?
Agencies can perform both qualitative and quantitative research — from customer surveys, focus groups, and interviews to industry reports, competitor analysis, and market segmentation studies. Effective market research helps brands
What should we have prepared before starting research?
It’s helpful to have clear objectives and a rough idea of what you’re trying to learn — research can uncover anything from customer preferences to market size to what your competitors are doing. Any existing customer data or insights will also help guide research and make the most of your partnership with an expert agency.
Great brands find
the best agencies
on Breef.
Breef connected DistroKid with a team to shape the brand’s expansion into Spanish-speaking markets through stakeholder workshops, industry research and market analysis. The resulting playbook laid a strong foundation for future growth in LATAM.
Venus Walks found the perfect agency to build a full-scale GTM and brand strategy. From market research to lead gen and community building, the agency refined their positioning and laid the foundation for long-term growth.
Breef matched Deming Recovery with an agency that led their GTM strategy, crafting a launch rooted in product utility and brand clarity. With research, a GTM playbook and execution support across social, paid ads and email, they set the brand up for a standout debut and long-term growth.
Breef connected Terra with an agency that brought their launch to life through a full-funnel marketing strategy across social media, email and influencer partnerships. From initial setup to ongoing execution, the team laid the groundwork for a successful launch.
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