Paid Social
Paid social is a powerful way to reach the right audience, fast. With strategic ad campaigns across platforms, brands leverage paid social campaigns to drive awareness, conversions and growth. An agency can test and optimize every ad for maximum impact and measurable results on key channels.
Looking for an agency to support? Find the perfect team on Breef.
What to expect from a paid social agency
Paid Social Goals
Here’s what you can unlock with the right agency
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Frequently asked questions.
What’s typically included in a paid social engagement?
A paid social engagement with an agency usually covers campaign strategy, media planning, ad creative development, audience targeting, campaign management and reporting. Agencies handle everything from setting up the campaigns to optimizing them over time.
Can an agency handle both strategy and execution?
Yes, most agencies offer full-service paid social support that spans both strategy and execution. You can also find specialized partners if you only need media buying, creative production / ad creative or data analytics + reporting.
Can an agency help us improve our current campaigns?
Definitely! Most agencies start with an audit of your current account set-up and campaigns to highlight optimization opportunities, refresh creative and tweak audience targeting to breathe new life into campaigns that have hit a performance ceiling. An agency can improve existing campaigns or help you set up paid social campaigns for the first time.
What if we already have a media buyer or in-house ad team?
No problem. Agencies can extend your team’s capabilities — helping with campaign strategy, creative production, testing or scaling into new platforms. The right paid social agency is especially helpful when you need fresh ideas, extra hands, or specialized expertise. Even the biggest brands and marketing teams work with paid social agencies!
Great brands find
the best agencies
on Breef.
Breef matched Emerald City Athletics with a team that provided creative design support to elevate the brand as it grew. From campaign planning to digital asset creation, they refined the visual identity across channels while maintaining a luxurious-yet-attainable aesthetic.
Breef matched The Sleep Code with an agency to elevate their D2C paid media strategy through a strategic refresh across Meta + Google Ads. Following an audit of existing efforts, the agency optimized funnels + campaigns, driving stronger results and accelerating growth for the brand.
JTAV partnered with a Breef agency to enhance their paid social strategy, optimizing Instagram and TikTok campaigns. The agency developed content that resonated with their audience to drive engagement and measurable results.
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