Brand + Creative

Branding

Great brands don’t just happen — they’re built with strategy, creativity, and vision. Through market research and audience insights, a brand's unique space is uncovered. An agency can craft a compelling brand narrative, including solidifying a strategic, objective-aligned visual and verbal identity that leaves a lasting impression.

Looking for an agency to support? Find the perfect team on Breef.

man watches the photo on the walltablet workspacedesing palettes

What to expect from a branding agency

Competitive landscape analysis to identify whitespace, articulate brand differentiators and inform brand strategy
Identify clear, compelling vision and mission statements that communicate purpose and engage our audience
Establish strategic brand positioning that defines our value, voice and relevance across segments
Establish a comprehensive visual identity system including logo, typography, color palette, imagery style and design direction
Define our brand personality, voice and values to inform messaging, visuals and team alignment
Set direction for translating visual brand elements across assets, including social media templates, website wireframes and more

Skills & Tools

Brand Strategy
Naming
Brand Guidelines
Brand Book Creation
Color Palette Development
Brand Identity
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Branding Goals

Here’s what you can unlock with the right agency

Optimize messaging and visuals to resonate with your audience
Develop a brand strategy that aligns with business objectives
Drive awareness + traffic through cohesive branding

Frequently asked questions.

What services does a branding agency offer?

Branding agencies typically offer support with establishing brand strategy (mission, vision, values, positioning), visual identity (logos, colors, typography) and messaging strategy (voice, tone, taglines). Some agencies also extend into packaging design, web design + ongoing creative direction depending on each brand’s needs.

How long does a rebrand usually take?

Timelines vary depending on the project scope and the selected agency’s approach, but most full branding engagements take between 10 and 16 weeks. The right agency will set a clear timeline up front and make sure all parties are aligned!

What should we do before starting a branding project?

 Before working with a branding agency, it helps to have clarity on your business goals, target audience + pain points or challenges with your current brand. If you have existing brand assets or market research, these can be a helpful starting point for an agency as well.

Can I work with a branding agency on a smaller project?

Yes! Not every branding project results in a full brand refresh. Brands often choose to engage branding agencies to refine existing assets or brand strategies or plan and execute specific brand campaigns.

Great work starts with the right branding agency.

Branding + Website Refresh

Breef connected JRID with a team that guided a brand + website refresh to create a distinctive presence in the interior design space. The updated website integrates the brand’s new identity with a user-friendly experience that showcases their work + values.

Brand Strategy + Identity

Isla Capricho partnered with a Breef agency to elevate their presence while embracing a dainty, whimsical aesthetic. The outcome? Cohesive branding, market insights and a new website to guide the brand’s evolution.

Brand Strategy + Identity

Breef connected Grotto with a team that shaped a brand identity rooted in connection. They crafted a full marketing strategy and interior design direction that brought the brand to life both online and IRL. Every detail worked together to resonate + stand out.

Brand Strategy + Identity

Breef connected Sky Barn with an agency to create a vibrant brand identity from the ground up. From a bold visual + verbal system to prototype packaging SKUs and a distributor kit, the agency built a brand that stands out in a crowded market.

Branding Support

Serin Kelley Jewelry collaborated with a  Breef agency to evolve the brand with a refreshed visual identity. They designed logos, typography, packaging concepts and a flexible emblem that perfectly told the brand’s story.

Brand Identity Refresh

Breef connected MUSH with an agency that led their visual brand evolution to enhance their brand story. They developed a compelling visual identity to ensure consistency across all platforms and elevate MUSH’s impact online + on shelves.

Creative direction

Breef matched Mediclo with an agency that led them through a thoughtful brand discovery process to clarify their positioning. From there, they developed a visual system and campaign-ready assets for social and digital — giving the brand a scalable foundation for growth.

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