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Brand Deep Dive
Breaking Down Poppi's Playbook: Culture as a Distribution Channel
Poppi turned a homemade drink sold at a farmers' market into a $2 billion acquisition by treating culture as a distribution channel, not just a marketing one. Here's what their playbook reveals about building a brand in the attention economy.
September 21, 2026
September 22, 2026
10
min read
Poppi turned a homemade drink sold at a farmers' market into a $2 billion acquisition by treating culture as a distribution channel, not just a marketing one. Here's what their playbook reveals about building a brand in the attention economy.
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