TL;DR — Finding an agency used to suck.
One unlucky person on the marketing or procurement team was tasked with finding the perfect agency. This either started with an endless, directionless Google search or by asking random friends for needle-in-a-haystack recommendations. Getting a list of agencies together could take weeks, with no conviction that it was the right list. Add to that the process of writing a multi-page project brief, tracking down email addresses to send the RFP to, coordinating pitch calls around 10 people’s schedules, etc.
The outcome? Wasted time and money, frustration, and that terrible feeling that the effort might not be worth it in the end. For those lucky enough to find an agency after the whole song and dance, that agency can end up being overpaid, take too long to execute, is a pain to manage… the list goes on.
Enter Breef.
As marketers, we were sick of the endless agency search too, so we built Breef. Breef handles the heavy lifting at every stage of the process, ensuring that the process takes days (not months). It saves time, stress, and money for marketing/procurement teams and guarantees that brands work with the right agencies for every project, no matter what.
Here’s how Breef helps:
Scope Ambiguity
A clear scope of work is key when starting your agency search, but as every marketer knows, it can be tricky (and time-consuming) to nail down. Without a well-defined project scope, things can get messy – fast. Endless back-and-forth with agencies, your marketing team, CMO, etc.
We know that every successful project starts with the perfect scope, so brands on Breef work with an expert Marketing Strategist to craft theirs. From defining deliverables and budgets to describing project goals and the perfect agency partner, we make sure to get the scope right first. Starting with a clear, tailored brief helps set you and the agencies up for success, ultimately leading to the perfect match.
Vetted Agencies
We’ve done the work, so you don’t have to. Breef is home to over 25,000 agencies across 50+ project types (everything from paid social and email marketing to public relations and app development). Every agency on Breef goes through an application and vetting process — we’re proud to recommend great teams and ensure you start work with confidence.
Interviewing Agencies
The agency interview process can be a drag, especially when multiple candidates and team members are in the mix. On top of your ‘day job,’ you’re stuck juggling schedules, prepping your team, interviewing agencies, reviewing proposals, and ultimately trying to figure out which agency is the best fit — it’s a lot! The good news is we’ve been in your shoes, which is why we’re committed to making this the best part of the process (because it should be!) We’ll take care of scheduling, briefing your team, and preparing the agencies, so that you can focus on finding the perfect agency.
Valued Time
We understand that time is money. That’s why we don’t waste any time — we share a custom project scope based on your needs within 24 hours and curated agency pitches within 5 days. Most brands on Breef start working with an agency less than 30 days from their initial intro call (that’s a lot less than 3 months!)
Pitches + Proposals
Every agency is unique, which means they pitch themselves + their offerings in different ways. This is great, but it is especially difficult to compare ‘apples to oranges’ during your review process. Breef helps level the playing field by standardizing agency pitches and proposals so you’ll have everything you need for your review instead of chasing agencies down for case studies, SOWs, and payment schedules.
Payments
We know your time is better spent when you’re not chasing and paying agency invoices. The good news is that Breef handles invoices and payments. You’ll make payment through the Breef Platform with the click of a button and never have to worry about misplacing an invoice or wondering when your next retainer payment is due.
There you have it — Breef makes the agency search easy (finally!) and ensures that you and your team only work with the best agencies. We’ve been in your shoes and know how impactful it is to have a simple, streamlined experience with dedicated support along the way. Why settle for how you’ve done things in the past when you can work with Breef — and get a better outcome — instead? You can get started on your next project by booking a call with a Marketing Strategist.
