How To: Write a Project Scope

Let’s talk about project scopes. All projects start here. It’s a high-level overview of your project needs inclusive of goals, budget, timing and key considerations. Traditionally, it was called an RFP ('Request for Proposal') and was a pain to write — it could take hours and was marketers' most hated term. We’ve completely re-invented this process. On Breef, scopes takes only minutes to create, and if you’d like extra support our team can help. A good scope = a good agency. This guide outlines everything you need to know to get started.

The Importance of a Project Scope

A project scope is the foundation of your project on Breef.

• For You: The scope sets your expectations and timeline for the project. Simply put, it helps you wrap your head around project’s needs.
• For Breef: The scope helps determine what agency partners will be the best fit for your brand and project. We consider everything from your budget to brand aesthetic when inviting a team to submit a proposal.
• For Agencies: The scope helps them craft a tailored pitch. A pitch includes information about their team, relevant case studies, and details about their approach.

The Key Components of a Scope

The more details you can share, the better. Within the Breef platform, you’ll be guided through the entire process, which includes the following:

• Project Overview: The top-line, including project name, a short summary, and your goals.
• Project Details: Here you’ll include your budget, start date, location, etc.
• Project Deliverables: An outline of the various components of your project. Some projects may only have one deliverable (i.e. strategy), while others are more complex with multiple phases and deliverables (i.e. strategy, design, development, and management).
• Misc. Considerations: If the above doesn’t cover it, include anything you haven’t noted. If you have ‘must knows’ or important FYIs around your brand, list them here.

I Don’t Know How to Write a Scope — Help!

We’ve got you covered! This is where your Marketing Strategist comes in and can assist with writing your project scope (from start to finish!) or give it a final review before posting. Breef Marketing Strategists are industry experts — they’ve seen it all and they’ve been in your shoes!

My Scope Is Finalized — What’s Next?

Now comes the fun part! Once your scope is finalized, it’s ready to post. From there, expect to receive pitches within 5 days.

To get started with your first project on Breef, you can create a scope or book a call with a Marketing Strategist.