Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
Paid Media
Advertising that businesses pay for to promote their content or products.
High Impact
P
Paid Search + Display
Pay to play’ with Google? Kinda. But really, it’s intent-driven digital marketing strategies that allow advertisers to pay to place a targeted ad at the top of a specific search results page.
P
Paid Social
Show me the money, honey!’ A form of digital advertising that relies on social platforms and advanced targeting to reach custom audiences, expanding the reach of a brand and its core offering.
Popular on Breef
P
Pay-per-click (PPC)
A digital advertising model where advertisers pay each time a user clicks on their ad.
P
Persona
A fictional character that represents the characteristics of your larger target demographic — incredibly helpful in identifying your audience's wants and needs.
P
Personalization
Personalization, also called retargeting, tracks a user's internet-browsing behavior to deliver customized advertising. Cookies, for example, collect user information on websites which can be used to deliver ads to users after they leave a company's website.
P
Photography
Smile! Created in-house or retrieved from a stock site, photography is strategically used to curate a specific look and feel that helps ensure branding is defined + distinct.
Most Outsourced
P
Podcast Advertising
An audio-first channel that can reach niche audiences and increase brand awareness. As modern "talk radio," podcasts serve content about specific topics + subjects to high-intent listeners.
Investment Worthy
P
