Breef Glossary

A plan outlining how to deliver a product to customers.

It’s everywhere: social, billboards, website, decks, signs, you name it. Composing and arranging visual elements of a project by manipulating graphics, media + typography, graphic design uses visual hierarchy to help enhance a message.

Data-driven strategies focused on business scaling through experimentation.

Creative, low-cost marketing strategies to create buzz.

A keyword preceded by a “#” symbol to categorize and amplify content.

The trend of luxury fashion brands making their mark in the food and hospitality spaces through activations, pop-ups and partnerships. The goal? Engaging with younger consumers by creating photo opportunities that will go viral on social platforms.

The process of gaining insight into how users interact with a webpage via heatmaps — a visual representation of where users click, scroll or dwell on any given webpage.

The method of leveraging data and AI to tailor marketing messaging individually in order to meet a customers wants and needs.