Breef Glossary

An unconfirmed program Amazon is (quietly) working on as a data solution to win in the post-cookie world.

Color me mine? A unified + distinct medium that tells a story in a way that photography and icons cannot. Illustration can help support or tell the whole story while creating an on-brand emotional connection.

The number of times an ad or content is displayed.

Attracting customers through valuable content.

Measures an event that wouldn't have occurred without an action being taken (ad click, social interaction), that leads to a desired outcome (website visit, purchase).

Adding web pages to a search engine’s database.

Influencer marketing is a relationship-based marketing tactic built upon partnerships between brands and influencers to build increased awareness + conversion.

An economy increasingly focused on intangible assets and ideas that generate value as opposed to tangible assets and materials. In recent decades, the American economy has continued to shift this way with growing importance on intangibles like patents and brands.