Breef Glossary

Delivering a consistent message across multiple marketing channels.

Refers to a combination of artificial intelligence and process automation sometimes called cognitive automation.

A form of video that supports (and often encourages!) user interaction. Many brands are currently tapping this trend to support eComm conversion through tech like Tolstoy.

The ability of different computers, devices and applications to coordinate communication in order to work together without help from the end user. Many marketing execs are looking for tools that offer interoperability between tools for data management.

A fancy way of saying goals. Short for "key performance indicators," KPIs are used to track a business' performance over time against its strategic goals.

The ratio of a keyword’s frequency to total content words.

A standalone web page created for marketing purposes, often to capture leads.

An incentive offered to prospects in exchange for their contact details.