Breef Glossary

The combination of product, price, place, and promotion strategies used to market a product.

Basically, your guide/map/roadmap. It’s a business' overall marketing game plan for reaching + retaining customers. Strategies can be innovative, or they can be previously tried + tested. Make sure your strategy covers the ‘w’s’ - who, what, when, where and why.

A group of technologies that marketers leverage to optimize marketing activities.

The process of selecting media platforms to reach the target audience effectively.

A brief HTML tag that describes a web page's content, displayed in search engine results.

Broadcasting tailored content to a specific segment of the audience.

A business model where salespeople earn commissions for selling products and recruiting others.

The acronym for "out-of-home advertising" — refers to any type of advertising that users experience outside of their home. Examples include billboards, signage and public activations.