Breef Glossary

A consumer who shops when they want, how they want and where they want. Today's shoppers value quick and effortless experiences across channels — marketers who are rethinking their strategies to meet the needs of these shoppers are driving big results.

A seamless and integrated customer experience across all marketing and sales channels.

The number of people who see your content naturally without paid promotion.

Traffic that comes to a website from unpaid search engine results.

OG social media. Any "free" content posted on social media to drive brand awareness + engagement with current followers. More time and effort is invested to achieve longer-lasting results.

Marketing channels fully controlled by a business, such as blogs, websites, or social media pages.

I.e. Performance Max campaigns, PMax is an automated campaign type within Google Ads, that uses AI to drive conversion across channels — including Search, Display, YouTube, Discover, Gmail and Maps.

The best packaging makes us swoon. The design of the physical container that holds a brand's product and helps enhance the customer experience. Ideally, the product's appearance matches the brand's positioning.