Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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CX
Short for customer experience, CX is the overall experience and impression a customer has of your brand after interacting through the buyer journey.
C
Call to Action (CTA)
A prompt encouraging users to take a specific action.
C
CapCut
Owned by TikTok’s parent company ByteDance, CapCut is a video editing app with easy-to-use templates. In recent months, CapCut templates have been blowing up on TikTok, and we can’t get enough!
C
Challenger Brand
A brand that disrupts an industry — forcing larger players in the space to shift the way they do business.
Trending
C
Channel Mix
The combination of channels a brand or company uses to communicate their messaging to their audience.
Trending
C
Churn Rate
The percentage of customers who stop using a product or service.
C
Click-through Rate (CTR)
The percentage of people who click on an ad or link.
C
Community
Can’t have a brand without it. The goal of building community not only fosters brand loyalty, but gives you the opportunity to tap into the perspective of the people that matter most — your customers! P.S. We LOVE our Breef community!
C
