Breef Glossary

A full-time job — literally. Building + growing an authentic online community around a brand or a cause. This community usually comprises customers, partners and even employees. TL;DR: Community is crucial when prioritizing brand transparency + authenticity.

Evaluating competitors’ strategies, strengths, and weaknesses.

Creating and sharing valuable content to attract customers.

The idea that there is more content being created than humans are able to consume, i.e. people simply can't absorb past a certain amount of information. This is where quality vs. quantity comes into play — make sure what you're putting out is memorable!

Planning and managing content to achieve business goals.

Content studios produce promotional and informational material tied to a brand's vision and story. Content might include videos, short films and virtual reality, among other media.

Getting your customer to do something...most of the time a sale (that makes you money). In short, it’s driving consumers to respond to your call-to-action.

This year, Google Chrome is phasing out third-party cookies — resulting in marketers scrambling to identify alternative data solutions. The solution rising to the top of discussions? Old-school IP addresses.