Breef Glossary

Tools and strategies for managing customer data.

Efforts to keep customers and encourage repeat business.

A group of customers who share similar characteristics and needs. Identifying and understanding segments can help specify marketing and product offerings, upping customer satisfaction and revenue. Everyone is part of one!

Short for 'demand side platform' — a software that allows advertisers to buy and sell ad impressions with the help of automation.

Not sexy, but needed. The analysis of raw and diverse data to gain meaningful insights in the form of trends, patterns + relationships.

The act of separating a day into segments for the purpose of scheduling commercials or ads at appropriate times throughout the day. Most often used in TV advertising.

A digital agency focuses more on strategy and technical development than the creative aspects of marketing. A full-service digital agency will also likely provide web design, eCommerce, etc.

Marketing efforts using digital channels like email, websites, and social media.