Breef Glossary

Augmented reality! AR is tech that superimposes computer-generated images or video onto a user’s real-world view. We’re seeing this pop up everywhere from larger than life handbags to a series of new Snapchat lenses celebrating beauty brands.

When a potential customer adds items to their online shopping cart but leaves the site without completing the purchase.

An activation is a marketing event or campaign that is designed to get consumers to interact with a brand and thus build loyalty.

An ad blocker is software designed to filter or remove ads — pop-ups, for example — from online content. Users add such programs to their web browsers. Ad blockers work by recognizing ad server tags.

An ad exchange is a marketplace for automated buying and selling of ad inventory. Advertisers can connect to ad exchanges via demand-side platforms, target audiences and bid on space. Publishers tend to utilize supply-side platforms.

Additional information or links provided alongside a text ad to improve visibility and performance.

The ability to use media to target and connect with specific individuals — as opposed to a large group of users. Why is it important? Addressability gives marketers the ability to customize communications to individuals to meet their needs.

Google’s program that allows website owners to monetize their content by displaying targeted ads.