George is an established founder who is leading The Next General of Work as the Co-Founder of Breef – the world’s first agency marketplace.

With a history of taking offline processes online, George is creating a new way to work – one that’s empowering brand + agency partnerships — ultimately, changing the marketing industry at large. In less than three years, George has overseen operations and corporate responsibility to grow Breef into the largest agency brand, globally, with a community of more than 10,000 boutique agencies in 23 countries.

Before Breef, George was a founding team member of fintech pioneer Credible, where he led operations and partnerships. He took the company to IPO in 2017 and was an instrumental force in its 2019 acquisition by FOX. George started his career as a lawyer at law firm Herbert Smith Freehills, representing global venture capital firms, and holds a patent for the technology he created at Credible.

Born and raised in Australia, George attended Bond University where he earned a bachelor’s degree in law. Passionate about remote work and mountain living, George co-founded The Aspen Office, a co-working space that enables people to make and create with flexibility in Aspen, Colorado. George has a pay-it-forward mentality, and has served as Chair of the Australian Founders Network in New York.