George is an established founder who is shaping the future of marketing as the CEO + Co-Founder of Breef.
With a history of creating digital platforms around previously offline experiences, George is passionate about empowering connections between brands and agencies. In less than five years, George’s leadership has established Breef as the largest agency brand globally, building a community of more than 30,000 agencies across 25 countries.
Before Breef, George was a founding team member of fintech pioneer Credible, where he led operations and partnerships. He took the company to IPO in 2017, later acquired in 2019 by FOX. George started his career as a lawyer at global law firm Herbert Smith Freehills, representing leading startups. He also holds patents for the technology he created at Credible.
Born and raised in Australia, George attended Bond University where he earned a bachelor’s degree in law. Passionate about remote work and mountain living, George co-founded The Aspen Office, a co-working space that enables professional flexibility in Aspen, Colorado. George has a pay-it-forward mentality, and has served as Chair of the Australian Founders Network in New York.