Brand + Creative

Packaging Design

Packaging design is your brand’s first impression — a mini billboard and silent salesperson. An agency can create packaging that blends aesthetics with functionality, reinforcing your brand identity through how your product shows up online and on shelves.

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Create structural design, graphic design + copy for various product SKUs, including outer packaging

Ensure alignment between our product packaging and broader brand strategy + guidelines

Ensure compliance with sustainability and regulatory requirements

Develop final packaging designs and provide print-ready files for production

Label Design

3D Mockups

Color Matching

Sustainable Packaging

Regulatory Compliance

Brand Consistency

Packaging design goals

Here’s what you can unlock with the right agency

Design compelling product packaging to enhance our branding

Beautiful, functional designs to educate and engage buyers

Optimize packaging based on consumer feedback + preference

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HOW IT WORKS

Find the perfect agency, easily.

Frequently asked questions.

What should be done before starting a packaging project?

An agency will require clear direction on deliverables, including how many products need unique packaging designs, dimensions, materials and more. It’s helpful to provide existing brand assets (logos, fonts, colors), current packaging samples, competitor references, and an idea of your target audience. Knowing your budget, manufacturing limitations, and launch timeline is also important to ensure the agency is prepared to deliver ready-to-use assets.

How long does the packaging design process usually take?

Depending on the complexity and scope of your needs, a full packaging design refresh can take between 6 and 16 weeks. Smaller updates (like refreshing an existing design for a new size or variation) can move faster than larger overhauls.

How do agencies handle packaging for multiple SKUs ?

The right agency will create a packaging system to ensure consistency across your product family — using flexible templates, cohesive visual themes, and hierarchy guidelines to distinguish different products while reinforcing your broader brand language and style.

Can an agency help us design retail compliant packaging?

Yes! Experienced packaging agencies are familiar with retailer-specific requirements, certifications, labeling regulations, and shelf-readiness standards. They can design packaging that aligns with digital eCommerce and physical retail environments.

Brand + Packaging Refinement

Breef matched Talkhouse Encore with an agency that elevated the brand by refining its visual identity and packaging. The new design created a cohesive presence and shelf appeal, making the brand easier for customers to recognize and connect with.

Branding + Packaging

Breef connected Phylum with an agency that crafted a refined retail packaging system to reflect its design-forward, high-touch vision. From signage to shopping bags, the refreshed identity helped to position the brand as a must-visit destination for design lovers.

Branding Support

Serin Kelley Jewelry collaborated with a Breef agency to evolve the brand with a refreshed visual identity. They designed logos, typography, packaging concepts and a flexible emblem that perfectly told the brand’s story.