Breef Glossary

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Variable Costs

The other side of the coin, as it were: costs that vary depending on how much you produce or sell. These might change according to all kinds of variables and inputs.

Breef Glossary

Welcome to the Breef Glossary — all the *lingo* you need to plan your roadmap. We know, in the marketing world, it feels like there's a new term being thrown around everyday. We've got you!

Know all the lingo? Consider the glossary your checklist — there's a lot to remember!

Vetted Agency

Breef is not an open marketplace –– we vet all agencies to ensure we’re only matching you with the best of the best. When vetting agencies to join Breef, we consider their expertise, past projects, case-studies and more.

Breef Glossary

Welcome to the Breef Glossary — all the *lingo* you need to plan your roadmap. We know, in the marketing world, it feels like there's a new term being thrown around everyday. We've got you!

Know all the lingo? Consider the glossary your checklist — there's a lot to remember!

Videography

At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).

For some brands, videography means shooting a larger, highly produced video. For others, video lends itself to short, snappy storytelling.

Breef Glossary

Welcome to the Breef Glossary — all the *lingo* you need to plan your roadmap. We know, in the marketing world, it feels like there's a new term being thrown around everyday. We've got you!

Know all the lingo? Consider the glossary your checklist — there's a lot to remember!

Viewability

A metric focused on ads being physically seen by users.

Breef Glossary

Welcome to the Breef Glossary — all the *lingo* you need to plan your roadmap. We know, in the marketing world, it feels like there's a new term being thrown around everyday. We've got you!

Know all the lingo? Consider the glossary your checklist — there's a lot to remember!

Virtual Events

The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.

Breef Glossary

Welcome to the Breef Glossary — all the *lingo* you need to plan your roadmap. We know, in the marketing world, it feels like there's a new term being thrown around everyday. We've got you!

Know all the lingo? Consider the glossary your checklist — there's a lot to remember!

White Label

A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.

Breef Glossary

Welcome to the Breef Glossary — all the *lingo* you need to plan your roadmap. We know, in the marketing world, it feels like there's a new term being thrown around everyday. We've got you!

Know all the lingo? Consider the glossary your checklist — there's a lot to remember!

X

The new Twitter? Looks like it! This week, Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.

Breef Glossary

Welcome to the Breef Glossary — all the *lingo* you need to plan your roadmap. We know, in the marketing world, it feels like there's a new term being thrown around everyday. We've got you!

Know all the lingo? Consider the glossary your checklist — there's a lot to remember!

YTD Spend

A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.

Breef Glossary

Welcome to the Breef Glossary — all the *lingo* you need to plan your roadmap. We know, in the marketing world, it feels like there's a new term being thrown around everyday. We've got you!

Know all the lingo? Consider the glossary your checklist — there's a lot to remember!

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