Public Relations
Public relations is how your brand gets talked about — in all the right places. An agency can craft compelling stories, secure press coverage and build media relationships that turn buzz into brand equity. Keeping your name top of mind + your credibility on the rise.
Looking for an agency to support? Find the perfect team on Breef.
What to expect from a n/public relations agency
Skills & Tools
Public Relations Goals
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Frequently asked questions.
What types of public relations services do agencies offer?
Agencies offer a broad range of PR services, including media relations, press release development and distribution, thought leadership campaigns, corporate communications, product publicity, event PR, influencer and KOL outreach, reputation management and crisis communications. Work with an agency to craft a PR scope that complements your brand goals and previous efforts.
Can PR agencies support short-term campaigns?
Yes! Depending on your needs, you can engage an agency for a specific announcement, product launch or event. A shorter-term project can be a great way to build a relationship ahead of an ongoing PR engagement.
What types of PR work best for startups and emerging brands?
Many startups start with internal PR efforts to test messaging and channels, then scale with an agency once there’s a clear story to tell. Thought leadership, founder stories, product launches and niche media coverage usually deliver the most impact early on and can be led by your internal team instead of a PR agency.
What results can I expect from a PR agency?
A PR agency can help increase your brand’s visibility, secure media coverage, and build credibility with your audience. While PR results are never guaranteed, you should aim for a mix of tangible results like press mentions and event coverage, and longer-term benefits like stronger relationships with journalists, improved brand reputation and opportunities for partnerships or investment.
Great brands find great PR agencies on Breef.
Rackhouse VC worked with an agency through Breef to announce the close of their latest fund and the opening of their San Francisco HQ. The agency secured top-tier press coverage to boost awareness and credibility, becoming a long-term partner for the VC.
Subset (formerly Knickey) partnered with an agency to bring their rebrand to life through strategic messaging. From tailored pitch angles to curated media lists, the agency built buzz through press kits, gifting and outreach, ensuring the refresh resonated with both the brand’s audience and the media.
Breef connected Rothea with an agency to build buzz ahead of their launch, securing top-tier editorial attention for the beauty brand. From targeted media outreach to paid placements and product seeding, the agency helped position Rothea as an emerging leader in a competitive industry.
Amal Alliance found an expert agency to expand their reach beyond the humanitarian space. Through strategic outreach, thought leadership and tailored storytelling, the agency elevated brand visibility to secure media coverage and boost awareness.
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