Marketing + Digital

Campaign Strategy

Marketing campaigns are all about delivering the right message at the right time. The best campaigns combine thoughtful planning with strategic execution across relevant channels — from ads to OOH and more. An agency can create bold, targeted campaigns that move the needle for your brand.

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Conduct a thorough audit of past campaigns + competitor activity to identify opportunities, gaps and high-performing tactics

Develop a multi-channel campaign plan with clear objectives, timelines, KPIs, and messaging for relevant channels

Establish a campaign measurement framework, including tracking setup, attribution models and reporting cadence for all channels

Create detailed audience personas and map them to campaign channels, messaging, and content types for precise targeting

Collaborate with creative and media teams to provide actionable guidance on messaging, visuals and placement strategies

Monitor campaign performance in real time and provide actionable optimization recommendations to maximize ROI and engagement

Market Research

Content Strategy

Brand Positioning

Data-driven Optimization

Messaging Development

Campaign Planning

Campaign Strategy Goals

Here’s what you can unlock with the right agency

Reach customers through relevant campaigns + messaging

Increase campaign ROI through targeted strategy + optimization

Deliver and market unique campaigns to new + existing audiences

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HOW IT WORKS

Find the perfect agency, easily.

Frequently asked questions.

Do we need strategy if we know what we’re promoting?

Yes — knowing what you want to promote is only step one. Strategy helps you figure out how, where and to whom, so the campaign actually lands and drives results.

How early should strategy start in the campaign process?

Ideally, right from the beginning. A strong strategy guides creative direction, media planning, channel selection, timelines and campaign KPIs. Strategy should always be considered the foundation of a strong campaign, not an afterthought.

What kinds of campaigns can a campaign strategy agency support?

Anything from product launches and seasonal pushes to brand repositioning and multi-channel marketing efforts. If it needs a message and a plan, it needs a strategy! Marketing campaigns can come to life across multiple channels from digital ads and emails to OOH billboards or activations.

We have a creative team — can we still use help on strategy?

Yes! Many creative teams rely on external strategists to help frame the campaign, validate direction or bring an outside perspective that strengthens the work.

video production

Magic Spoon found the perfect agency to produce a TV spot for the launch of Magic Spoon Treats. From concept to execution, the agency led the full production process, resulting in standout content to spotlighted the product’s uniqueness.

Global Social Media Management

Breef paired PrimaLoft with an agency to support global growth across B2B + D2C social channels. From channel strategy to content creation, the agency managed accounts and created platform-specific content to maintain a consistent brand voice and engage PrimaLoft’s online community.

campaign support

Exos connected with the perfect agency to craft a full-funnel B2B campaign, positioning the brand as a leader in corporate wellbeing. Their work set the stage for lead generation, brand trust and long-term equity.

Influencer Marketing

Breef connected iMentor with an agency that led an impactful influencer campaign. Their work secured authentic partnerships to resonate with first-gen students and mentors. They managed every detail, landing strategic partnerships that amplified the mission.