Marketing + Digital

Growth Marketing

Growth marketing isn’t about quick wins — it’s about lasting success. The best growth marketing agencies develop a data-driven approach to identifying the highest impact channels, messaging tactics and strategies to drive quality, sustainable growth. Through thoughtful experimentation and optimization, growth marketing can help your business reach its goals.

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Conduct internal and industry research to segment our core audience based on customer insights, lifecycle stage and more

Provide recommendations for effective creative, including ad copy, ad visuals, landing pages and sales touch points

Set up and manage KPI dashboards on an ongoing basis to ensure that our teams have a deep understanding of performance trends

Manage ad campaigns across paid channels, including budget strategy, content strategy and consistent optimization

Implement an A/B testing and experimentation structure to test and optimize campaign spend, audiences and creative assets

Take the lead to provide suggestions for optimizing and diversifying our channel mix based on performance

Full-funnel Strategy

CRO

Performance Analysis

Landing Page Optimization

Marketing Strategy

Data-driven Campaigns

Growth Marketing Goals

Here’s what you can unlock with the right agency

Drive traffic and sales through high-impact channels

Reach our target audience with effective, relevant messaging

Identify opportunities to efficiently grow our top-line business

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HOW IT WORKS

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Frequently asked questions.

What tactics do growth marketing agencies typically use?

A growth marketing agency is responsible for identifying the growth channels and tactics that best suit your business and goals. For some businesses, this can be paid advertising and SEO, while other businesses may rely more heavily on email marketing, content and referrals. The agency will recommend a mix of channels that is strategically optimized for your brand and goals. Your teams will work together to challenge this mix constantly, ensuring that you’re staying ahead of performance trends and user behavior.

What does a growth marketing agency focus on?

A growth marketing agency focuses on leveraging full-funnel strategies to drive scalable, sustainable business growth. Growth can mean something different for every brand — generating leads, improving conversion rates or increasing LTV. Data-driven experiments on high-impact channels are designed to unlock growth opportunities and strategically identify the ideal channel mix over time.

Can a growth marketing agency help early-stage startups?

Yes! A growth marketing agency can help your startup acquire early customers, test messaging tactics and identify the strategic growth channels for initial investment. With startups, it’s common to see larger ebbs and flows with growth marketing success. The key is testing, optimizing and iterating quickly with the right agency.

How is the success of growth marketing measured?

Growth marketing agencies should measure success by tracking metrics across the entire funnel — like CAC (Customer Acquisition Cost), LTV (Lifetime Value), conversion rates, churn rates, retention rates and ROAS (Return on Ad Spend). Continuous measurement and iteration are key parts of the process.

growth marketing

Novos partnered with an agency to scale the brand’s digital growth on core paid channels. With a unique approach to data-driven, omnichannel campaigns, the agency set a new standard for paid marketing lead acquisition and campaign efficiency benchmarks.

growth marketing

SLS3 matched with an agency to build a growth marketing strategy focused on short and long-term results on Shopify and Amazon. The agency developed high-performing ad funnels and provided creative support to deliver impactful campaigns.

paid media

Breef connected Affirm with an expert agency to drive buzz and traffic for the brand and its partners. They rebuilt campaigns across search, social and streaming, optimizing every channel to boost visibility, improve targeting and drive meaningful traction.