Digital Marketing
Digital marketing connects your brand with the right audience across the channels that matter most. Through strategic campaigns, brands can drive awareness, engagement and growth across channels like social media, search, email marketing and more. An agency can execute integrated digital efforts to ensure every touchpoint supports your goals and user journey.
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Frequently asked questions
What does a digital marketing agency do?
A digital marketing agency helps brands plan, execute and manage marketing efforts across digital channels such as social, organic search / SEO, paid media, email, SMS and display. Agencies bring strategic oversight, channel expertise and ongoing optimization to ensure campaigns work together to drive awareness, engagement and conversion.
How does an agency prioritize marketing channels?
A digital marketing agency will audit your existing strategy, audience data, ICP and performance to understand what’s working and where there’s opportunity. From there, they recommend the channels most likely to drive impact based on your goals.
How long does it take to see results from digital marketing?
Timelines vary depending on channels, goals and your unique starting point. Some tactics, like paid advertising campaigns, can generate results quickly, while others, such as email or organic strategies, take longer to build momentum and drive results. The right agency will set realistic expectations and prioritize both short-term wins and long-term growth.
How is success measured in digital marketing?
Success is measured using performance metrics tied to your goals, such as website traffic, engagement, leads, conversions or revenue. Digital marketing channels typically have different KPIs and success metrics. Agencies provide reporting and insights to help brands understand what’s working, what can be improved and how to optimize efforts over time.
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Adirondack Field partnered with a full-stack growth marketing team who developed a cohesive strategy across paid and organic channels like influencer marketing, social advertising and more. Their work amplified brand awareness, traffic and sales efforts.
Breef connected PFF with a dynamic and energized digital marketing agency. The team was tasked with overseeing multi-channel campaign planning and media buying, while leveraging performance-driven content strategies to maximize impact.
Breef matched The Sleep Code with an agency to elevate their D2C paid media strategy through a strategic refresh across Meta + Google Ads. Following an audit of existing efforts, the agency optimized funnels + campaigns, driving stronger results and accelerating growth for the brand.
Breef connected Affirm with an expert agency to drive buzz and traffic for the brand and its partners. They rebuilt campaigns across search, social and streaming, optimizing every channel to boost visibility, improve targeting and drive meaningful traction.
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