Paid search puts your brand at the top when it matters most — exactly where your customers are actively looking. An agency can run efficient, ROI-driven campaigns by targeting high-intent keywords and optimizing campaign tactics to ensure that potential leads see and click on your site.
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Paid search targets users who are actively searching for something specific. Those search listings that say ‘Sponsored’? Those are search ads. On the other hand, display ads are shown to users based on their interests or browsing habits, typically through visual banners or sidebars across various sites.
If you need immediate visibility and leads from potential customers who are actively searching for your product or service, paid search ads are ideal. If you’re looking to build awareness, retarget customers or reach a broader audience, display ads can be a great solution.
Yes, display ads require creative assets like images, banners or videos. Agencies can help design high-converting assets tailored to the platform and audience you’re targeting.
As with all forms of paid advertising, results vary from platform to platform, product to product, month to month, and more. Paid search is typically the most reliable way to see immediate results, but it takes time to optimize for maximum performance. Display ads may take longer to see results, especially for awareness or retargeting-focused goals.