Marketing + Digital

Paid Search + Display

Paid search puts your brand at the top when it matters most — exactly where your customers are actively looking. An agency can run efficient, ROI-driven campaigns by targeting high-intent keywords and optimizing campaign tactics to ensure that potential leads see and click on your site.

Looking for an agency to support? Find the perfect team on Breef.

What to expect from a 
paid search + display agency

Implement best practices in search campaigns, including copy, bidding strategy, A/B testing, landing page performance + more
Provide recommendations for paid search strategies that expand awareness (i.e. display, demand gen) and drive conversions
Plan, manage + set up all campaigns, including keyword research, campaign creation and landing page configuration
Support with content creation and copywriting for paid search ads, including ad copy and display creative
Implement daily, weekly and monthly reporting structures to ensure that campaigns are always optimized
Ensure that our campaigns are set up for long-term success and scalable growth

Skills & Tools

Copywriting
Ad Design
Conversion Tracking
A/B Testing
Display Ad Campaigns
Competitor Analysis
people sit on the table

Paid search + display goals

Here’s what you can unlock with the right agency

Drive website traffic from high-intent, ready-to-buy customers
Plan and launch campaigns to acquire leads efficiently
Drive meaningful results through data-driven strategies

Frequently asked questions.

What’s the difference between paid search and display?

Paid search targets users who are actively searching for something specific. Those search listings that say ‘Sponsored’? Those are search ads. On the other hand, display ads are shown to users based on their interests or browsing habits, typically through visual banners or sidebars across various sites.

Which paid search strategy is right for our brand?

If you need immediate visibility and leads from potential customers who are actively searching for your product or service, paid search ads are ideal. If you’re looking to build awareness, retarget customers or reach a broader audience, display ads can be a great solution.

Do we need creative assets for display ads?

Yes, display ads require creative assets like images, banners or videos. Agencies can help design high-converting assets tailored to the platform and audience you’re targeting.

How long does it take to see results from campaigns?

As with all forms of paid advertising, results vary from platform to platform, product to product, month to month, and more. Paid search is typically the most reliable way to see immediate results, but it takes time to optimize for maximum performance. Display ads may take longer to see results, especially for awareness or retargeting-focused goals.

Great work starts with the right paid agency.

affirm case
paid media

Breef connected Affirm with an expert agency to drive buzz and traffic for the brand and its partners. They rebuilt campaigns across search, social and streaming, optimizing every channel to boost visibility, improve targeting and drive meaningful traction.

paid advertising

Feelgoodz partnered with an agency to elevate paid media across Google, YouTube, Microsoft Ads and social. Through strategic creative production and campaign management, the team managed efficient acquisition strategies, driving engagement and brand visibility.

digital marketing

TechLok connected with an expert agency to build a results-driven acquisition strategy on Google and LinkedIn. From keyword and competitor research to copywriting and campaign management, the team boosted brand awareness and drove traffic.

paid advertising

Breef connected WigStudio1 with an agency that to handle social strategy, content and daily management of the brand’s paid and organic channels. Their work boosted engagement through unique content and social tactics that brought the brand to life.

let’s chat

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