Launch + GTM
A strong launch + GTM strategy ensures your product hits the market with purpose, not guesswork. From identifying the ideal audience to rolling out integrated campaigns across high-impact channels, an effective launch strategy is built to drive traction, awareness and excitement within your audience. An agency brings launch planning + execution to life successfully.
Looking for an agency to support? Find the perfect team on Breef.
What to expect from a n/launch + GTM agency
Skills & Tools
Launch + GTM Goals
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Frequently asked questions.
What is a Go-To-Market (GTM) strategy?
A Go-To-Market (GTM) strategy is a comprehensive plan that outlines how a company will introduce a product or service to the market. It includes everything from product positioning and messaging to distribution channels, sales strategies and marketing tactics — all designed to ensure a successful launch.
What types of launch tactics can agencies support with?
Agencies can support a wide range of launch and GTM initiatives, including product launches, brand refresh rollouts, market entry strategies, campaign development, PR and media outreach, influencer marketing and omnichannel marketing activations.
Can agencies help with both strategy and execution?
Yes! Many agencies offer end-to-end services to support a brand or product launch, from initial market research, positioning, and GTM strategy development, to creative production, media buying and post-launch analytics. Every project is different, and you can choose to engage an agency for full-service support or for specific parts of the project as needed.
What should we have prepared before hiring an agency?
To get the most out of your agency partnership, it’s helpful to have clarity on your business objectives, target audience, key messaging, budget range, desired launch date and any relevant brand assets or marketing insights / assumptions. Don’t worry if you don’t have all the answers — agencies can help refine these details during discovery sessions.
Brands find great launch agencies on Breef.
Breef connected DistroKid with a team to shape the brand’s expansion into Spanish-speaking markets through stakeholder workshops, industry research and market analysis. The resulting playbook laid a strong foundation for future growth in LATAM.
Venus Walks found the perfect agency to build a full-scale GTM and brand strategy. From market research to lead gen and community building, the agency refined their positioning and laid the foundation for long-term growth.
Breef matched Deming Recovery with an agency that led their GTM strategy, crafting a launch rooted in product utility and brand clarity. With research, a GTM playbook and execution support across social, paid ads and email, they set the brand up for a standout debut and long-term growth.
Breef connected Terra with an agency that brought their launch to life through a full-funnel marketing strategy across social media, email and influencer partnerships. From initial setup to ongoing execution, the team laid the groundwork for a successful launch.
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