Brand + Creative

Launch + GTM

A strong launch + GTM strategy ensures your product hits the market with purpose, not guesswork. From identifying the ideal audience to rolling out integrated campaigns across high-impact channels, an effective launch strategy is built to drive traction, awareness and excitement within your audience. An agency brings launch planning + execution to life successfully.

Looking for an agency to support? Find the perfect team on Breef.

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What to expect from a 
launch + GTM agency

Conduct research to understand market trends, customer needs and competitor positioning
Identify key customer segments and develop personas to guide messaging + targeting
Develop a comprehensive launch plan, including key milestones, deadlines + resources required
Develop integrated marketing campaigns across relevant, high-impact channels to meet your target audience where they are
Set measurable goals for launch success such as traffic, engagement and conversions
Track launch performance, gather customer feedback and optimize campaigns based on results
people sit on the table

Launch + GTM Goals

Here’s what you can unlock with the right agency

people sit on the table
Drive visibility + awareness around a new offering or brand launch
Convert new customers by clearly sharing the value proposition
Ensure that GTM efforts lead to measurable results

Find the perfect

creative

agency

.

Here’s how Breef can help
Project Scopes
Custom project scope, written by an expert
Agency Pitches
Curated agency pitches, hand-selected for you
Support
Guided support to find the right agency, easily
Streamlined Process
Streamlined process to save you time + money

Frequently asked questions.

What is a Go-To-Market (GTM) strategy?

A Go-To-Market (GTM) strategy is a comprehensive plan that outlines how a company will introduce a product or service to the market. It includes everything from product positioning and messaging to distribution channels, sales strategies and marketing tactics — all designed to ensure a successful launch.

What types of launch tactics can agencies support with?

Agencies can support a wide range of launch and GTM initiatives, including product launches, brand refresh rollouts, market entry strategies, campaign development, PR and media outreach, influencer marketing and omnichannel marketing activations.

Can agencies help with both strategy and execution?

Yes! Many agencies offer end-to-end services to support a brand or product launch, from initial market research, positioning, and GTM strategy development, to creative production, media buying and post-launch analytics. Every project is different, and you can choose to engage an agency for full-service support or for specific parts of the project as needed.

What should we have prepared before hiring an agency?

To get the most out of your agency partnership, it’s helpful to have clarity on your business objectives, target audience, key messaging, budget range, desired launch date and any relevant brand assets or marketing insights / assumptions. Don’t worry if you don’t have all the answers — agencies can help refine these details during discovery sessions.

Great brands find great

launch agencies

on Breef

.

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brand bag
PHOTOGRAPHY

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let’s chat

Book a call, talk to an expert

.

The best way to get started on Breef is with a quick call with a Marketing Strategist. Let’s chat!

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ā€˜My role is to help brands grow, with Breef and the perfect agency by their side.ā€˜
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Marketing Strategist
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Sr. Marketing Strategist
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Marketing Strategist
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