Launch + GTM
A strong launch + GTM strategy ensures your product hits the market with purpose, not guesswork. From identifying the ideal audience to rolling out integrated campaigns across high-impact channels, an effective launch strategy is built to drive traction, awareness and excitement within your audience. An agency brings launch planning + execution to life successfully.
Looking for an agency to support? Find the perfect team on Breef.
What to expect from a āØlaunch + GTM agency
Launch + GTM Goals
Hereās what you can unlock with the right agency
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Frequently asked questions.
What is a Go-To-Market (GTM) strategy?
A Go-To-Market (GTM) strategy is a comprehensive plan that outlines how a company will introduce a product or service to the market. It includes everything from product positioning and messaging to distribution channels, sales strategies and marketing tactics ā all designed to ensure a successful launch.
What types of launch tactics can agencies support with?
Agencies can support a wide range of launch and GTM initiatives, including product launches, brand refresh rollouts, market entry strategies, campaign development, PR and media outreach, influencer marketing and omnichannel marketing activations.
Can agencies help with both strategy and execution?
Yes! Many agencies offer end-to-end services to support a brand or product launch, from initial market research, positioning, and GTM strategy development, to creative production, media buying and post-launch analytics. Every project is different, and you can choose to engage an agency for full-service support or for specific parts of the project as needed.
What should we have prepared before hiring an agency?
To get the most out of your agency partnership, itās helpful to have clarity on your business objectives, target audience, key messaging, budget range, desired launch date and any relevant brand assets or marketing insights / assumptions. Donāt worry if you donāt have all the answers ā agencies can help refine these details during discovery sessions.
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