SMS + Email Marketing
Put your brand right where it matters: in your audience’s inbox. Email and SMS are designed to turn one-time purchasers into loyal, repeat customers. An agency can craft targeted, automated campaigns that engage users, drive sales and build loyalty over time.
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What to expect from an SMS + email marketing agency
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SMS + email marketing goals
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Frequently asked questions.
What is lifecycle marketing?
Lifecycle marketing is a highly personalized, retention-focused approach to customer engagement that prioritizes delivering relevant messages to customers at different stages of their buying journey. While growth marketing tactics like paid advertising typically focus on acquiring new leads, lifecycle marketing is a strategy that aims to nurture existing customer relationships in order to increase customer lifetime value. Email and SMS marketing are two of the most common lifecycle marketing tactics.
How do we know if SMS or email marketing is right for our brand?
If you have customers or leads you want to engage, retain, or upsell, SMS or email marketing can be incredibly effective. These channels work especially well for eCommerce, service-based or subscription businesses. If you have customers, and those customers should hear from your brand at specific points in the user journey, then clear, direct and personalized SMS and email marketing can be the perfect way to engage your audience.
What should we expect when working with an agency?
The right agency will work closely with your brand to build a performance-driven SMS and email marketing program. First, they’ll identify the most important customer segments, ensuring that both teams are aligned on your ideal user journey and priority customers. From there, an agency will typically map out, build and deploy new or improved flows based on your specific goals, customer journey and more. If you work with the agency on an ongoing basis, you can expect that they will regularly manage campaigns, ensuring that email and SMS communicates are tested, refined, deployed and measured.
Do we need creative assets for SMS and email marketing?
While simple campaigns can be text-only, strong creative (i.e. branded email templates, promotional graphics + thoughtful copy) can move the needle for engagement and conversion metrics. Many agencies provide creative services or collaborate with your internal team to design assets that are on-brand and optimized for both channels.
Brands find great SMS + email on Breef.
Breef connected World of Myoth with an agency that crafted an email strategy focused on long-term success. By exploring creative email ideas like online quizzes, the agency helped boost engagement and capture signups.
LSU Online matched with an agency that elevated their SMS strategy through personalized, conversion-driven flows. With added email and creative support, the team helped turn communications into impactful brand touchpoints.
Carolina Core FC collaborated with an agency that enhanced their email marketing through custom HubSpot templates for events, merch and ticket sales, building a consistent, conversion-optimized system with a distinct visual identity.
Harlem Pilates connected with an agency to create mobile-friendly, on-brand email templates. They developed customizable designs for bi-weekly sends, driving clear, engaging content to showcase the new brand guidelines.
Lexi Australia collaborated with a Breef agency to develop a targeted email strategy to boost brand awareness and expand into new markets within the U.S. The agency optimized email flows, content and conversion tactics to drive customer loyalty.
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