Breef Glossary

How most brands / influencers / publications make money. A performance-based marketing channel in which an external website (the affiliate) earns a commission for any sales they drive for an advertiser. It’s the hero for driving traffic and revenue.

Promoting yourself on the shopping giant, Amazon. These seller advertising solutions are offered by Amazon to help boost sales and visibility — including Amazon Display Ads, Amazon Sponsored Products and Amazon Sponsored Brands.

Also known as ubiquitous computing, ambient computing is the integration of tech and AI into our everyday lives to automate tasks. What does it mean for marketers? Potential ease of data capture and analysis — among other things.

The clickable text in a hyperlink that often influences search rankings.

Apple’s built-in AI assistant — focuses on user privacy and utilizes personal context to offer features like writing assistance, image generation and improved Siri functionality.

The oversight and visual execution of the creative concept + strategy outlined via creative direction. Good art direction allows the brand to be easily identifiable.

The act of being known! The goal of gaining ‘more eyeballs,' spreading your message and establishing high brand recognition amongst your target market.

Transactions or marketing efforts between two businesses.