Case Studies

Creating impactful work between leading brands and agencies.

Fifth & Fido

Brand Refresh
Brand Strategy + Identity
Illustration
Packaging Design
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Premium pet wellness bringing fun and function to everyday care
Partner Considerations
  • Experts in branding for CPG brands
  • Strong visual identity skills, with packaging and illustration experience
  • Ability to deliver detailed, practical brand guidelines for future use
Project Goal:
Refresh Fifth & Fido’s branding to feel more premium and vibrant across all touchpoints.
Agency Match + Result
Breef matched Fifth & Fido with a creative agency to infuse new life into its brand. The agency delivered a premium yet playful identity complete with updated packaging, illustration styles, and usage guides to help the brand shine on Amazon, PDPs and more.
paid media
Breef matched The Sleep Code with an agency to elevate their D2C paid media strategy through a strategic refresh across Meta + Google Ads. Following an audit of existing efforts, the agency optimized funnels + campaigns, driving stronger results and accelerating growth for the brand.
Influencer Marketing
Breef connected iMentor with an agency that led an impactful influencer campaign, building authentic partnerships that resonated with first-gen students and mentors. They managed every detail, landing authentic partnerships that amplified the mission.
Influencer Marketing Campaign
Anytime Fitness partnered with a Breef agency that led a Dry January influencer campaign, building a strategy that drove conversions through curated creator partnerships. From concepting to gifting and product placement, the team delivered impact across social channels.

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