Case Studies

Creating impactful work between leading brands and agencies.

Fifth & Fido

Brand Refresh
Brand Strategy + Identity
Illustration
Packaging Design
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Premium pet wellness bringing fun and function to everyday care
Partner Considerations
  • Experts in branding for CPG brands
  • Strong visual identity skills, with packaging and illustration experience
  • Ability to deliver detailed, practical brand guidelines for future use
Project Goal:
Refresh Fifth & Fido’s branding to feel more premium and vibrant across all touchpoints.
Agency Match + Result
Breef matched Fifth & Fido with a creative agency to infuse new life into its brand. The agency delivered a premium yet playful identity complete with updated packaging, illustration styles, and usage guides to help the brand shine on Amazon, PDPs and more.
Launch + GTM
Breef matched Deming Recovery with an agency that led their GTM strategy, crafting a launch rooted in product utility and brand clarity. With research, a GTM playbook and execution support across social, paid ads and email, they set the brand up for a standout debut and long-term growth.
Launch + GTM Strategy
Venus Walks found the perfect agency to build a full-scale GTM and brand strategy. From market research to lead gen and community building, the agency refined their positioning and laid the foundation for long-term growth.
Global Launch Campaign
Breef connected DistroKid with a team to shape the brand’s expansion into Spanish-speaking markets through stakeholder workshops, industry research and market analysis. The resulting playbook laid a strong foundation for future growth in LATAM.

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