Case Studies
Creating impactful work between leading brands and agencies.
Fifth & Fido
Brand Refresh
Brand Strategy + Identity
Illustration
Packaging Design
Premium pet wellness bringing fun and function to everyday care
Partner Considerations
- Experts in branding for CPG brands
- Strong visual identity skills, with packaging and illustration experience
- Ability to deliver detailed, practical brand guidelines for future use
Project Goal:
Refresh Fifth & Fido’s branding to feel more premium and vibrant across all touchpoints.
Agency Match + Result
Breef matched Fifth & Fido with a creative agency to infuse new life into its brand. The agency delivered a premium yet playful identity complete with updated packaging, illustration styles, and usage guides to help the brand shine on Amazon, PDPs and more.
cpg
branding
design support
Breef matched Doing Things Media with a team that brought Middle Class Fancy’s Spring collection to life through illustrations that captured its nostalgic, suburban humor. They delivered a full set of designs, giving tees, hats + accessories a fresh, cohesive look.
fashion-apparel
design-content
Brand Strategy + Identity
Isla Capricho partnered with a Breef agency to elevate their presence while embracing a dainty, whimsical aesthetic. The outcome? Cohesive branding, market insights and a new website to guide the brand’s evolution.
cpg
branding
Branding + Packaging
Breef connected Phylum with an agency that crafted a refined retail packaging system to reflect its design-forward, high-touch vision. From signage to shopping bags, the refreshed identity helped to position the brand as a must-visit destination for design lovers.
lifestyle
branding
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