Case Studies

Creating impactful work between leading brands and agencies.

Fifth & Fido

Brand Refresh
Brand Strategy + Identity
Illustration
Packaging Design
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Premium pet wellness bringing fun and function to everyday care
Partner Considerations
  • Experts in branding for CPG brands
  • Strong visual identity skills, with packaging and illustration experience
  • Ability to deliver detailed, practical brand guidelines for future use
Project Goal:
Refresh Fifth & Fido’s branding to feel more premium and vibrant across all touchpoints.
Agency Match + Result
Breef matched Fifth & Fido with a creative agency to infuse new life into its brand. The agency delivered a premium yet playful identity complete with updated packaging, illustration styles, and usage guides to help the brand shine on Amazon, PDPs and more.
Copywriting support
Exos found an agency to bring consistency and clarity to their messaging by capturing their unique voice and values through clear, compelling copy. The team delivered high-impact writing for various uses.
Social Media + Copywriting
Consuela matched with a Breef agency to bring their “Hello!” campaign to life, positioning the brand as the ultimate travel companion. From concept to content, the agency led strategy, scripting and playful video production that captured Consuela’s bold spirit.
Campaign support
Exos connected with the perfect agency to craft a full-funnel B2B campaign, positioning the brand as a leader in corporate wellbeing. Their work set the stage for lead generation, brand trust and long-term equity.

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