Community Management
Community management is all about turning followers into loyal brand advocates. An agency can help manage conversations and amplify brand content to spark authentic brand engagement and build a community that champions your brand both on and offline.
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What to expect from a community management agency
Skills & Tools
Community Marketing Goals
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Frequently asked questions.
What is community management?
Community management is the consistent practices of building and nurturing relationships with your audience across social platforms, forums or online spaces. Thoughtful community management helps foster brand loyalty, create customer advocates and increase engagement from followers, customers and even peers.
How does community management differ from posting?
Posting is part of the equation, but community management involves actively responding to comments, addressing customer inquiries, engaging with followers, following similar accounts or brands and more. Community management is all about creating meaningful interactions that resonate with your followers, not just publishing content.
What platforms can community management cover?
Every platform can become a community. Instagram and TikTok are usually ‘the big ones,’ but it’s important for your community management strategy to consider digital forums like Reddit, Facebook groups and more. There may even be private spaces like Slack communities or Discord thread that apply to your brand / product category. An agency can help define which platforms align with your audience.
How is community management success measured?
Community management success is measured with engagement metrics like comment volume, response time, sentiment analysis and follower growth. Agencies use various tools and frameworks to track, analyze and act on these metrics to ensure ongoing success.
Great brands find great management agencies on Breef.
Oars + Alps partnered with an expert agency to elevate their Instagram community management and engagement strategy. With quick responses, thoughtful audience engagement and a focus on brand mentions, the team drove loyalty and expanded reach through meaningful interactions.
Breef paired PrimaLoft with an agency to support global growth across B2B + D2C social channels. From channel strategy to content creation, the agency managed accounts and created platform-specific content to maintain a consistent brand voice and engage PrimaLoft’s online community.
TechLok connected with an expert agency to build a results-driven acquisition strategy on Google and LinkedIn. From keyword and competitor research to copywriting and campaign management, the team boosted brand awareness and drove traffic.
By partnering with an expert agency, Guinep built a bold, elevated social presence. The agency kept the tone playful and polished while capturing exclusive event BTS content that resonated with their audience.
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