Comms + Campaigns

Event Planning + Management

Bringing an event to life takes more than logistics — it requires strategy, creativity and precision. An agency can manage everything from venue to vendors, crafting an experience that runs smoothly, connects with your audience and leaves a lasting impression with your audience.

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Develop event strategy and objectives that align with brand goals and target audience

Source and manage venues, vendors and partners to ensure smooth event execution

Propose and execute event experiences including agenda speakers, activities and more

Create print and digital assets for the event including signage, invitations and collateral

Oversee on-site logistics production and post-event follow-up to measure success

Manage guest list curation, invitation, RSVPs and coordination to streamline invitation and attendance operations

Creative Direction

Pop-ups and Activations

Venue Sourcing

Vendor Coordination

Event Management

Event Marketing

Event Planning + Management Goals

Here’s what you can unlock with the right agency

Drive brand awareness through strategic marketing + promotion

Foster meaningful connections + interactions among attendees

Drive ongoing ROI through post-event follow-ups + sales

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HOW IT WORKS

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Frequently asked questions.

What kinds of events can an agency manage?

An agency can manage any event, from brand activations and product launches to conferences, press events, pop-ups, internal team events and more. If it involves a guest list and a brand experience, the right agency will make sure the event is a success from planning to execution and post-event follow-up.

Can agencies help with creative concepts and event branding?

Yes! Many agencies offer creative direction, event branding and custom design to ensure your event feels cohesive and on-brand from invites to pre-event email invites to on-site signage and stage design.

Can an agency support both in-person and virtual events?

Yes! Agencies are experienced in producing in-person, virtual and hybrid events. They’ll help tailor the format to your audience, goals, preferred format and budget.

How do we measure the success of an event?

Success depends on your goals — whether that’s attendance, media coverage, social engagement or post-event leads. Agencies can help you set KPIs and track performance before, during and after the event.

strategic pr

Subset (formerly Knickey) partnered with an agency to bring their rebrand to life through strategic messaging. From tailored pitch angles to curated media lists, the agency built buzz through press kits, gifting and outreach, ensuring the refresh resonated with both the brand’s audience and the media.