Comms + Campaigns

OOH + Guerrilla Marketing

Take your brand beyond the screen and into the real world. OOH and guerrilla marketing transforms everyday spaces into bold, buzz-worthy moments. An agency can help concept, plan and execute high-impact campaigns that drive visibility, spark curiosity and leave a lasting impression.

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Identify high-impact locations + formats for OOH placements based on demographic relevance to maximize visibility

Design compelling visuals + messaging that align with brand goals and audience engagement

Secure necessary approvals and permits, plan installation details and coordinate vendors for seamless execution

Measure engagement + conversion impact by tracking key performance indicators, providing insights for future activations

Campaign Strategy + Planning

Installation + Execution

Viral Marketing Tactics

Public Relations

Social Amplification Strategy

Analytics Setup + Monitoring

OOH + Guerrilla Marketing Goals

Here’s what you can unlock with the right agency

Maximize visibility in high-traffic areas

Drive traffic through strategic placements + CTAs

Increase purchases or sign-ups through in-person touchpoints

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HOW IT WORKS

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Frequently asked questions.

What is OOH and guerrilla marketing?

Out-of-home (OOH) includes traditional placements such as billboards, transit ads and digital displays, while guerrilla marketing involves unconventional, often experiential activations. Agencies often blend the two to create memorable campaigns that disrupt daily routines and drive buzz for brands.

Are OOH or guerrilla marketing right for our brand?

OOH and guerrilla tactics are ideal for brands looking to drive mass awareness, create buzz and generate memorable brand experiences — especially in high-traffic or urban areas. If you want to engage audiences in the real world, amplify a product launch or spark word-of-mouth and social sharing, these strategies can be highly effective. Agencies can help assess fit and recommend the best formats and locations for your objectives.

What are some examples of guerrilla marketing tactics?

Tactics can range from pop-up installations and flash mobs to street art and mobile projections. Agencies specialize in ideas that surprise audiences while maintaining alignment with brand identity. The main goal is to draw attention, spark conversation and earn organic media.

Why should we hire an agency for OOH or guerrilla support?

These types of campaigns require deep creative + strategic thinking, logistics, vendor coordination and media buying expertise. Agencies manage the full process — from ideation to permits to production — to ensure your advertisements are impactful, safe and on-brand.