Podcast Marketing
Podcast marketing helps brands connect with audiences through authentic, long-form audio storytelling. From concept development and production to distribution, podcasts build trust, deepen engagement and extend brand reach. An agency can help launch, manage and grow podcasts.
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What to expect from a podcast marketing agency
Skills & Tools
Podcast marketing goals
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Frequently asked questions
When should a podcast hire an agency?
Podcasts often work with a marketing agency when they want to launch a new podcast or channel, improve production quality or grow an existing listener base. An agency can bring structure, expertise and consistency to what is often a resource-intensive effort.
What parts of the podcast process can an agency support?
A podcast marketing agency can support strategy, concept development, production, editing, distribution and promotion. The level of involvement depends on your goals, internal resources and whether you’re launching a new podcast or scaling an existing one.
How long does it take to launch or grow a podcast?
Timelines vary based on scope and goals. Launching a new podcast may take several weeks for planning and production, while growing an audience is an ongoing effort that builds over time. The right podcast marketing agency will set realistic timelines and expectations for growth.
How is podcast marketing success measured?
Podcast success is measured using metrics such as downloads, listener retention, subscriber growth and engagement. Agencies also consider qualitative feedback and how podcasts support broader brand awareness goals.
Trusted by brands and agencies globally
Breef connected Duologue with an agency to elevate visibility and drive sustained audience growth. Through strategic content, social amplification and data-driven digital tactics, the agency expanded listenership, strengthened positioning and increased engagement on key social channels.
Adgile needed a talented agency to help launch a new podcast. The selected team supported with podcast strategy, creative concepting and end-to-end production—supporting everything from format and branding to recording, editing and distribution.
Magic Spoon found the perfect agency to produce a TV spot for the launch of Magic Spoon Treats. From concept to execution, the agency led the full production process, resulting in standout content to spotlighted the product’s uniqueness.
Not Beer collaborated with a Breef agency that brought their Dry January campaign to life with a social-first video series + hero spot that captured the brand’s offbeat personality. The agency led the full production process, creating engaging assets that introduced new flavors.
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