Comms + Campaigns

Strategic Partnerships

Strategic partnerships open doors to new audiences and opportunities. By aligning with like-minded brands and organizations, you can co-create campaigns + share resources to grow faster (together), driving impact and ROI. An agency can help source the right partners, shape the strategy and bring the collaboration to life across a number of channels.

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Define clear objectives, desired outcomes + partnership criteria specific to your goals and marketing roadmap

Develop compelling outreach + pitch presentations to secure partnerships and collaboration opportunities

Plan + execute joint marketing efforts, including content creation, events, promotions, campaigns and more

Continuous support, communication + performance evaluations with partners across key touchpoints

Partnership Strategy

Contract Negotiation

Revenue Share Models

Pitch Development

Sponsorship Strategy

Co-branded Content Development

Strategic Partnership Goals

Here’s what you can unlock with the right agency

Increase reach + visibility through partner collaborations

Attract new customers + audiences by leveraging partner networks

Drive referral traffic via partner promotions

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HOW IT WORKS

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Frequently asked questions.

What are strategic partnerships?

Strategic partnerships involve collaborations between brands, agencies or organizations to achieve mutual goals — such as expanding reach, co-creating content, accessing new audiences or building credibility. These partnerships are typically long-term and built around shared value for all involved parties.

What are some examples of strategic partnerships?

Examples include brand-to-brand collaborations (e.g. co-branded products or campaigns), media partnerships, influencer collaborations, tech integrations, nonprofit alignments and affiliate or distribution deals. Strategic partnerships can be creative, operational or commercial in focus.

How do we know if a strategic partnership is right for us?

Strategic partnerships can help you expand reach, access new audiences, strengthen brand credibility or unlock new distribution channels. If you’re looking to amplify your marketing efforts through collaboration — whether with brands, influencers, platforms, or organizations — an agency can assess opportunities and advise on the best approach based on your business objectives and target market.