Breef logo
LoginGet Started
For Brands
How It works
Pricing
CASE STUDIES
Blog: The Breefing Room
Book a Planning Call
Start A project
Start A project >
Book a Planning Call
Book a Planning Call >
For Agencies
ABOUT OUR COMMUNITY
Join Breef
AGENcY FAQS
Blog: THE Breefing Room
join breef
Join Breef >
Browse our blog
Browse our blog
Breef(pay)
Breef logo
Dashboard

A Few Memos Worth Reading

Tips & tricks for your next project

The Benefits of a Small Agency
What Types of Projects Should I Do with Breef?
What to Ask on an Agency Call
What Projects Should I Outsource
How To: Write a Project Scope
How To: Select an Agency
How To: Make the Most of Your Client Lead
Announcing Breef + Ramp: The Future of Work Meets The Future of Finance
Community Spotlight: Emerging Founders + Creatives
Community Spotlight: Female Founders + Creatives
Breef Insights: Workplace Productivity
Announcing Breef + NEWITY: Empowering Small Businesses
Breef Insights: 2022 Marketing Trends
Introducing... Our 2022 Marketing Checklist!
Breef Insights: A Survey Series on the Future of Work
Team Breef's Holiday Gift Guide
Here's Our 2022 Marketing Planning Guide!
Download Our 2021 Holiday Project Guide!
Our Q4 Planning Guide is Here!
Your 2021 Marketing Strategy Checklist
Making the Most of Your 2020 Holiday Strategy
Breef's $5M Recovery Grant
The New Normal For Business
A Memo To Breef Teams
My Next Move: Building a New Workforce

How To: Write a Project Scope

How To: Write a Project Scope

Let’s talk briefly about project scopes.

A scope is a summary that outlines everything you’re looking to execute on and, most importantly, what you hope to accomplish with your project. It’s the one thing all players – your Client Lead, colleagues, manager, & agency partners — can turn to for direction.

Between our template + the support of your Client Lead, we’re confident our process will get you both the agency and results you’re looking for. This guide outlines everything you need to know (and more) to get started.

‍

The Importance of a Good Project Scope

At Breef, we consider scopes the starting point for every project. Since there are many ‘players’ within a project, a good project scope is crucial to a project’s success.

- For YOU, the client: the scope is your opportunity to clearly define your needs, budgets, expectations, and timeline. Simply put, it helps you wrap your head around your project’s needs.

- For our Curators: the scope helps determine what agency partners will be the best fit for your brand and project. We consider everything from your budget to brand aesthetic when inviting a team to submit a proposal.

- For our Agencies: the scope helps them craft a tailored pitch. A pitch includes pricing per deliverable, start date, additional considerations, and most importantly why they should be chosen to work on your project.

‍

The Key Components of a Scope

The more details you can share, the better. Within the Breef platform, you’ll be guided through the entire process, which includes the following:

- Project Overview: the top-line including project name, a short summary, and your goals.

- Project Details: it’s here where you’ll include budget, start date, where you’d like your agency to be located, etc.

- Project Deliverables: an outline of the various components of your project. Some projects may only have one deliverable (i.e. strategy), while others are more complex with multiple phases and deliverables (i.e. strategy, design, development, & management).

- Misc. Considerations: if the above doesn’t cover it, include anything you haven’t noted. If you have things that readers ‘must know’ or important FYIs around your brand, list them here.

‍

What If I Don’t Know How to Write a Scope?

That’s totally OK. This is where your Client Lead comes in and can assist with writing your project scope(start to finish) or even giving it a final review before posting. Expert knowledge is what sets Breef apart.

We understand that it might be your first time building an app or launching a brand. In that case, it’s hard to know where to start. Our Client Leads are industry experts who know how to outline your project perfectly. They’ve seen it all and know what successful companies have done in the past.

‍

Can I Make Changes or Edits to My Scope?

Of course! It’s important to remember your scope is a starting point. Details around your project can always be clarified on calls with your ‘shortlist’ of teams, and again with your selected agency. Remember a project scope isn’t final until you’ve signed a SOW (scope of work).

And, because good things take time, you can always save a draft scope. Take your time; ask your Client Lead for advice, or even share your scope internally for approval.

‍

When My Scope Is Finalized – What’s Next?

Now comes the fun part! Once your scope is finalized, it’s ready to post.

To unlock tailored proposals from Breef's community of vetted agencies, post your project by purchasing a ‘Project Credit’ ($399).

From there, expect to receive project proposals within about 5 days (or less). Compare that to doing the whole agency search yourself, running multiple interviews, and trying to explain yourself over and again – for the average project, all can take 4 weeks or more. Companies need to move fast. That’s why they use Breef.

Remember – it all starts with a great project scope!

We hope this guide helps. As always, if you have any questions, you can reach out to your Client Lead or send us a quick message via chat or at support@breef.com.

Quick Links
Get StartedBook a Demo
Blog: The Breefing Room
© 2023 Breef Inc.
Resources
FAQsCase StudiesNEW: Breef(Pay)
Company
AboutCareersTerms of UsePrivacy Policy
CONNECT
Get marketing insights + trends with our newsletter!
Please provide a company email, thanks!
Thanks - more to come in your inbox!
Oops! Something went wrong while submitting the form.
instagram
tiktok
linkedin
email
Close

REFER A MARKETER,
GET FREE MERCh.

Introduce Breef to marketers in your network! As a thanks, we will gift you both merch.

Merch, Please!
Couple in breef blue caps
Close

hey mate,
let’s chat!

Book a (free!) planning call to plan, scope + budget your next project.

Schedule a (Free!) Call
Please provide a company email, thanks!
Schedule A Call
Thanks! Check your email to schedule a call.
Oops! Something went wrong while submitting the form.
Girl call using phone
Close
free download:

2023 Marketing Checklist

2023
Please provide a company email, thanks!
Download
Enjoy - we look forward to working together!
Oops! Something went wrong while submitting the form.
checklist-2023

We’ve got #content

Browse  industry resources,  marketing lingo, trending topics + more!
A brand
An Agency
Enjoy - we look forward to working together!
Oops! Something went wrong while submitting the form.
Close

Ready to find an agency?

Book a call with a Marketing Strategist to get started.
Close
Our newsletter is famous. ✨

Sign up for marketing insights + trends. 👀
Please provide a company email, thanks!
SUBSCRIBE
Thanks - more to come in your inbox!
Oops! Something went wrong while submitting the form.
breef mark
EXIT
Close
Close
WELCOME TO BREEF

WHICH BEST DESCRIBES YOU?

BRAND / COMPANY

BRAND / COMPANY

I’m a brand that works with
marketing agencies.
I’M A BRAND
AGENCY / CREATIVE

AGENCY / CREATIVE

I’m an agency looking to work with great brands.
I’M AN AGENCY
Already have an account? Log in

Breef is home to the
best agencies in the world.

50+ project types:
Digital Marketing
Paid Adversting
Content Creation
Web Design
Branding
Social Media
+ More!
Back
WELCOME TO BREEF

Do You have an agency project in mind?

YES
NOT YET
Back
Close
Close
OK, GREAT!

HOW DO YOU WANT TO START YOUR PROJECT?

SPEAK WITH AN EXPERT

SPEAK WITH AN EXPERT

BOOK A CALL
CREATE A PROJECT

CREATE A PROJECT

BUILD MY PROJECT
Back
Close
OK, GREAT!

HOW WOULD YOU LIKE TO START?

CREATE A PROJECT

PLAN A FUTURE PROJECT

PLAN A PROJECT
BRAND / COMPANY

JOIN GREAT BRANDS
ON BREEF

EXPLORE BREEF
Back
Close
WELCOME TO BREEF. LET’S CHAT!

BOOK A PLANNING CALL

Back
Continue
Back
Nexr