Marketing + digital

Performance Marketing

Performance marketing is designed to drive action and prove impact. Through data-driven strategies and continual optimization, brands use media channels to generate conversions and revenue. An agency can manage and optimize campaigns across key platforms to maximize efficiency and deliver results tied directly to your business goals.

Looking for an agency to support? Find the perfect team on Breef.

What to expect from a 
performance marketing agency

Audit existing performance marketing accounts, campaigns and funnel performance to identify inefficiencies
Develop a performance marketing strategy aligned with conversion goals, revenue targets and ROI benchmarks
Implement advanced targeting, bidding and budget allocation strategies to maximize efficiency and scale
Continuously test creative, audiences, messaging and landing pages to improve conversion rates
Optimize campaigns through ongoing analysis, experimentation and data-driven insights
Track and report on key performance metrics such as CPA, ROAS, conversions and revenue

Skills & Tools

A/B Testing
Attribution Modeling
Paid Social
Conversion Tracking
Paid Search
Performance Analytics
people sit on the table

Performance marketing goals

Here’s what you can unlock with the right agency

Drive conversion and revenue through performance channels
Improve campaign efficiency with data-driven optimization
Scale growth to maximize return on ad spend (ROAS)

Frequently asked questions

When should a brand consider performance marketing ?

Brands often turn to a performance marketing agency when they want to scale acquisition, improve efficiency or gain clearer visibility into ROI. An agency can help manage complex paid advertising channels, optimize spend and drive measurable results tied to growth goals.

What channels are typically included?

Performance marketing usually includes channels like paid search, paid social and display. A performance marketing agency will recommend the right mix based on your audience, budget and growth objectives.

How quickly can we expect to see results?

Some results can be seen quickly, especially with paid advertising campaigns, but performance improves over time through testing and optimization. A performance marketing agency will set realistic expectations and balance short-term wins with scalable, long-term growth.

What metrics are used to measure success?

Performance marketing results are measured with metrics like cost per acquisition (CPA), return on ad spend (ROAS), conversion rate, revenue and overall campaign efficiency. These KPIs help brands understand what’s driving impact and where to invest next.

Trusted by brands and agencies globally

digital marketing

TechLok connected with an expert agency to build a results-driven acquisition strategy on Google and LinkedIn. From keyword and competitor research to copywriting and campaign management, the team boosted brand awareness and drove traffic.

performance marketing

Breef connected Affirm with an expert agency to drive buzz and traffic for the brand and its partners. They rebuilt campaigns across search, social and streaming, optimizing every channel to boost visibility, improve targeting and drive meaningful traction.

performance marketing

AllSaints selected an NYC-based team to rethink their performance marketing program. The agency developed multichannel paid marketing campaigns across search and social, and flexed their full-service capabilities by supporting with ad creative, CRO, data analytics and more.

paid social

JTAV partnered with a Breef agency to enhance their paid social strategy, optimizing Instagram and TikTok campaigns. The agency developed content that resonated with their audience to drive engagement and measurable results.

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